1 – Strategic review of current practices
Our Total Engagement Review involves:
Customer Insight and Understanding – What do we know about your customers?
Culture – A review of your vision, mission, organisational values, leadership and communication.
Staff engagement – Commitment levels of your strategy and direction.
Brand- Positioning, attributes, benefits, competitor analysis, values and equity levels.
Customer Experience – Current satisfaction levels, measurement and management.
How do we do this?
Interviews with key internal stakeholders.
Qualitative staff workshop.
Reviewing your management and strategic documentation.
Reviewing your existing market research and advertising campaigns.
At this point we present our evaluation which looks at the strength of existing strategies and their alignment throughout the organisation. We then prepare a list of prioritised recommendations to take your business to the next level.
2. Total Engagement Model ®
Our unique templates, processes and tools help align your Brand Advertising, Culture and Customer Experience strategies with complete clarity.
Specifically we ensure the following:
You have a differentiated and competitive customer value proposition based on customer insight.
Your brand advertising consistently reflects this customer value proposition.
In turn your customer experience delivers against the promise made in your brand advertising.
Finally that your culture fosters an environment where staff are empowered to deliver your value proposition and planned customer experience.
This is outlined in our Total Engagement Model™ below.
This comprehensive service includes:
Strategy creation
Implementation
Establishment of key performance measures
Processes for ongoing management and refinement.
3. Net Promoter® Design & Implementation
Net Promoter® is much more than just a research metric or question. Net Promoter® only begins to deliver when you take action against the feedback you receive from customers. By focussing on action rather than on the measurement itself you can achieve reduced costs, increased efficiencies, increased growth and profitability.
As we are a Certified Net Promoter® Associate we can ensure that your implementation follows best practice principles from around the world.
We help you design an end to end Net Promoter® program including:
We understand not all businesses are the same so we offer the following tailored services:
Brand Strategy
Assessment and Review
Direction
Development
Rejuvenation
Positioning
Marketing Plan and Campaign Development
Customer Experience Strategy & Design
Customer Management & CRM strategies
Customer Insight
Segmentation Strategies
Strategic research – the deployment and strategic use of cutting edge research instruments
Staff Engagement
Sales culture and incentive programs
5. Marketing Mentoring
If your business has an in-house marketing department that would benefit from the expertise of an experienced, senior marketer Engaged Marketing can help prepare, review and guide your marketing strategy and rapidly accelerate the development of your staff. Providing you with peace of mind and confidence that your strategies are on the right track.
6. Engage a Senior Marketer
We can help by developing, implementing or just quickly reviewing your marketing strategies. Even if you already have an experienced marketing team this can be an invaluable investment freeing up staff for other important projects. This can provide an objective and fresh view resulting in enhanced processes or the detection of potential problems that can be identified due to the experience and innovative processes of Engaged Marketing.
Bringing in one of our senior marketers is the perfect way to gain an expert, external review of your strategies.
