Category Archives: Recession Strategies

Cut costs or increase customer focus? That is the question

The response to the current economic crisis in Australia is a bit bipolar. On the one hand:   ·         A fast food chain had a value meal with a burger, fries, drink AND an ice cream sundae for just $4.99 which is very unusual. ·         The local coffee shop offered me a free cake with [...]

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Chris Roberts,
Director Engaged Marketing
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