Category Archives: Net Promoter Score

My best customer experience ever!!!!

On my last business trip to India I had the pleasure of staying at the Orange County Resort in Coorg outside, Bangalore in India. The Orange County experience is one that I will never forget as it was truly memorable.

A great welcome
It started with us arriving at reception to receive a traditional Indian welcome. This [...]

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Many Net Promoter Score ® implementations will fail!!

The popularity of The Ultimate Question by Fred Reichheld has resulted in a plethora of Net Promoter Score ® implementations in small and large organisations.
Looking at the headline you probably think I am another academic or market researcher criticizing NPS®. On the contrary I think NPS® is a great concept. So why do I [...]

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Net Promoter Score® & becoming a great lover

I read a fascinating book recently called The Big Moo by Seth Godin. This book is a follow up to The Purple Cow also by Seth Godin which, as everyone knows, is a massive best seller. The Big Moo is a collection of articles by 30 + business leaders including Guy Kawasaki, Tom Peters, Alan [...]

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Chris Roberts,
Director Engaged Marketing
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