When I was first invited to do a guest lecture at the University of Queensland Supply Chain Corporate Education Course. I was a bit perplexed. I normally lecture on customer experience, consumer behaviour, importance of WOM, strategic marketing, branding etc. What does all this have to do with supply chain management? In my mind supply chain [...]
I was invited to attend a presentation by TNS Brisbane the market research company a few weeks ago. The topic was “How the Global Financial Crisis is Affecting Australian Consumers”. Prior to this I had attended a few business presentations about the impact of the Global Financial Crisis and how businesses should cope with this [...]
On my last business trip to India I had the pleasure of staying at the Orange County Resort in Coorg outside, Bangalore in India. The Orange County experience is one that I will never forget as it was truly memorable. A great welcome It started with us arriving at reception to receive a traditional Indian [...]
