Category Archives: Branding

In Australian Banking Size Matters – Small is Better

The Commonwealth Banks recent variable rate increase that was almost double the Reserve Bank’s official increase with the ensuing media coverage, political scrutiny and obvious brand damage made me ponder.  Why does this happen? Add to this the massive profit announcement made by the 4 major Australian banks recently. Are organisations not aware of the [...]

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Branding that engages your Imagination

On a recent trip to India I had the pleasure of flying a domestic flight with Jet Airways. It was easily one of the best airlines I have flown with. The mineral water on offer was a TATA product called Himalayan. The words on the bottle are amazing. One of the best examples of branded [...]

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Chris Roberts,
Director Engaged Marketing
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