A few weeks ago we dined at the ‘Garuva Hidden Tranquillity Restaurant’ at the Valley in Brisbane.It was recommended to us by a friend. They did not tell us a lot except that we would find it interesting and that the food was great. So we made a booking and rocked up. We drove past the [...]
The popularity of The Ultimate Question by Fred Reichheld has resulted in a plethora of Net Promoter Score ® implementations in small and large organisations. Looking at the headline you probably think I am another academic or market researcher criticizing NPS®. On the contrary I think NPS® is a great concept. So why do I [...]
On a recent trip to India I had the pleasure of flying a domestic flight with Jet Airways. It was easily one of the best airlines I have flown with. The mineral water on offer was a TATA product called Himalayan. The words on the bottle are amazing. One of the best examples of branded [...]
