Author Archives: Chris Roberts

Consumer Segmentation in a Recession

I was invited to attend a presentation by TNS Brisbane the market research company a few weeks ago. The topic was “How the Global Financial Crisis is Affecting Australian Consumers”. Prior to this I had attended a few business presentations about the impact of the Global Financial Crisis and how businesses should cope with this [...]

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My best customer experience ever!!!!

On my last business trip to India I had the pleasure of staying at the Orange County Resort in Coorg outside, Bangalore in India. The Orange County experience is one that I will never forget as it was truly memorable. A great welcome It started with us arriving at reception to receive a traditional Indian [...]

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Cut costs or increase customer focus? That is the question

The response to the current economic crisis in Australia is a bit bipolar. On the one hand:   ·         A fast food chain had a value meal with a burger, fries, drink AND an ice cream sundae for just $4.99 which is very unusual. ·         The local coffee shop offered me a free cake with [...]

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Chris Roberts,
Director Engaged Marketing
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