Blog

August 15, 2016By Chris Roberts

Questions from Future Masters at the University of Queensland – Pt. 5

The previous blog in this Q&A series focussed on the major reason as to why customer service is often not at the forefront of modern business activity. I hope that my readers enjoyed my perspectives on customer lifetime value and word-of-mouth. This blog post answers questions surrounding why...

Read More

August 08, 2016By Chris Roberts

Marketing Questions from Future Masters at the University of Queensland – Pt. 4

In the third blog in this Q&A series, I talked about how organisations can build a great culture from the beginning. I also discussed why NPS leaders enjoy so many key benefits. With these points in mind, this blog post will examine why a customer service orientation can often take a back...

Read More

August 01, 2016By Chris Roberts

Marketing Questions from Future Masters at the University of Queensland – Pt. 3

  In the second blog in this Q&A series, I talked about internal culture and word-of-mouth. It is my hope that people now understand more about how to manage employees to create better customer experiences. This post will explore how new organisations can establish a great culture and why...

Read More

July 15, 2016By Chris Roberts

Marketing Questions from Future Masters at the University of Queensland – Pt. 2

In my first blog article in the Q&A series, I shared my view on why the marketing department is not taken as seriously as it should be. I hope my answer helped you understand the dynamics between Marketing and Executive. This is the second post in the series and it answers important questions...

Read More

July 04, 2016By Chris Roberts

Marketing Questions from Future Masters at the University of Queensland

Over the last five years, I have been visiting the business faculty at the University of Queensland to give guest lectures on marketing. My lectures mostly focus on how to overcome the challenges faced by marketers in today’s over-communicated world with massive media fragmentation. Every year,...

Read More

June 09, 2016By Chris Roberts

Engaged Marketing’s Proprietary Business Model Becomes Part of an Academic Book

Last year, when the University of Auckland started an initiative to publish a book on the changing face of customer engagement, I was extremely excited to be invited as one of contributing authors. The editors were looking for leading academics and business practitioners in this region, so it was...

Read More

May 26, 2016By Chris Roberts

The Physiology of Organisational Wellbeing

Last week, I happened to bump into a friend who runs his own medical practice and got chatting about the onslaught of health issues affecting the working population. He was concerned about how most people view physical health as the absence of disease or ailment rather than a state of optimum...

Read More

May 11, 2016By Chris Roberts

From Employee to Organisational Wellbeing through Positive Psychology

  For several years now, organisations have been trying desperately to improve employee engagement, but few have been successful. Studies show that employee engagement numbers have barely improved in the last few years and the Engaged Marketing survey has also not seen an increase in NPS for...

Read More