Christopher Roberts – Principal - B. Sc (Physics), B. Bus (Marketing), AM AMI CPM.

Career snapshot

• 20 years experience in sales and marketing
• Marketing management of major product portfolios at Telstra & Suncorp-Metway
• Leadership within Suncorp-Metway (now Suncorp) on customer management initiatives resulting in a dramatic increase in cross selling within the organisation.
• Head of marketing and communications Energex – led brand recovery strategy resulting in ENERGEX being assessed independently via research as the strongest energy brand in Australia

Chris has presented at forums and seminars in Australia and in Europe. In addition he has been a guest lecturer at the University of Queensland and at the Advertising Federation of Australia.  Presentation topics have included brand, CRM, segmentation, consumer behaviour, customer experience and the importance of aligning brand, culture and customer experience.

Throughout his career Chris has achieved record sales, margin and market share results via innovative marketing strategies which have always been based on strong customer insight and frontline staff engagement.

Chris is a Certified Net Promoter® Associate and successfully completed the Net Promoter® Customer Loyalty Certification in Miami in early 2008.

Our Partners

Engaged Marketing focuses on strategy development, review and setting direction. We draw upon a range of specialist and trusted partners in the areas of Research, Advertising, Design, Database Marketing and Cultural facilitation. However we can work with your preferred suppliers if required.