Who are we?

We are a boutique strategic consultancy based in Brisbane, Australia. We help businesses grow by developing fresh customer, organisational, staff engagement, customer research and marketing strategies.

We have experience in the following categories:

• Banking
• Insurance
• Investments
• Superannuation
• Pharmaceuticals
• Performing Arts
• Utilities
• Telecommunications
• Not for profit

Engaged Marketing is an approved Net Promoter Score® Loyalty Partner.

We currently service clients in Australia and Asia.

Testimonials

“The Engaged Marketing strategic workshop and subsequent consultancy has re-ignited the team and has given them a clear vision of where they want to take the company. Chris has done a marvellous job in understanding the needs of the company and the managers and in his special way has made the team think beyond themselves and not only achieve the business goals they have set but also how to lead a more fulfilling life . His grasp on the subject and his in-depth involvement with the team was simply amazing.” Sunil Attavar, Managing Director Group, Pharmaceuticals.

“Through Engaged Marketing’s strategic workshops, we were able to focus exactly on who we want to be, where we want to go, and how we’re going to get there. Chris Roberts was able to quickly grasp what issues we face in our industry and how to gain a strategic advantage over our competitors. He has helped to energise the team by involving them in setting a clear direction.

Most importantly, Chris’ approach has not been to ‘set and forget’. He understands that marketing and service delivery require the involvement of all elements of the organisation. Chris is continuing to help us with the implementation of our strategy”. Shirley Mellor, Chairperson, Club Super.

“Our business has grown at 3 times the industry rate every year for the last 5 years thanks to very fresh and targeted marketing and exceptional channel management” Neil Horrocks, National Manager LPG, ENERGEX.

“Chris' skills and expertise have been of enormous benefit to us in helping us define our brand. The incorporation of internal culture and customer experience in his methodology formed an extremely useful basis on which to build brand identity and his structured, yet flexible approach has allowed for quality input from key stakeholders, while maintaining a focus on practical outcomes.” Anne-Maree Moon, Director of Marketing & Ticketing, Queensland Performing Arts Centre.

Our Founder

Christopher Roberts - B. Sc (Physics), B. Bus (Marketing), AM AMI CPM. Industry Fellow at the University of Queensland.

Career snapshot

• 20 years experience in sales and marketing
• Marketing management of major product portfolios at Telstra & Suncorp-Metway
• Leadership within Suncorp-Metway (now Suncorp) on customer management initiatives resulting in a dramatic increase in cross selling within the organisation.
• Head of marketing and communications Energex – led brand recovery strategy resulting in ENERGEX being assessed independently via research as the strongest energy brand in Australia

Chris has presented at forums and seminars in Australia, Asia and Europe. In addition he is a guest lecturer at the University of Queensland and has presented at the Advertising Federation of Australia.  Presentation topics have included brand, CRM, segmentation, consumer behaviour, customer experience and the importance of aligning brand, culture and customer experience.

Throughout his career Chris has achieved record sales, margin and market share results via innovative marketing strategies which have always been based on strong customer insight and frontline staff engagement.

Chris is a Certified Net Promoter® Associate and successfully completed the Net Promoter® Customer Loyalty Certification program.

Chris has been appointed as an Industry Fellow at the University of Queensland, Australia.

Our Team

We have a team of expert associates that are skilled in the areas of Branding, Strategic Marketing, Research and Internet Marketing.

Partners

Engaged Marketing focuses on strategy development. We then work with you to successfully implement our recommended strategies. If required we draw upon a range of specialist and trusted partners in the areas of Advertising, Design and Database Marketing. However, we can work with your preferred suppliers if required.