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Resources based on thought leadership and cutting-edge tips to make your organisation worthy of recommendation.

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Benchmarking Studies

Access in-depth analysis of industries, brands, customers and employees.

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Employee Engagement

Engaged Marketing’s employee engagement approach focusses on deep drivers of growth, such as recommendation, purpose and leadership. Our employee engagement survey provides insights across range of metrics linked directly to growth. We intimately understand the strong link between employee engagement and leadership. This has been incorporated within our multi-dimensional leadership program which provides relevant leadership frameworks and tools for every level of your business.

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Customer Experience

The benefit of our customer experience services is that we help you build your very own CX DNA, including functional and emotional benefits. We embed this as a regular discipline deep within your organisation, and give you the NPS® tools to evaluate your progress, make adjustments and effectively deal with Detractors. As a result, more customers will become Promoters of your brand.

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Brand Consulting

Our brand consulting approach crafts the strategic brand elements required to guide your organisation’s identity. This interactive process results in shared buy-in and consensus from key stakeholders to create an energised and purpose brand. We can also benchmark your brand against your competitors and provide insight for your positioning strategy.

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The Engaged Marketing Advantage

It was the mission “to unleash potential in organisations and individuals” that began the journey of Engaged Marketing. Since then we have passionately pursued this goal with each of our clients. We live this passion by being a value-adding, proactive partner in our engagements – not merely a supplier of services.

Unlike traditional strategic consultancy firms, we can also provide a proprietary end-to-end service, from strategy development to research and analysis, right through to the implementation of recommended strategies. We use and distribute leading Customer Experience solutions in Asia Pacific such as Satmetrix NPX®, which provides clients best practice solution for their customer engagement.

Our proprietary Total Engagement Model helps our clients align who they are (culture), what they do (customer experience) and what they say (brand communication) based on their uniquely defined customer value proposition.

We possess
knowledge of

20+

Industries

165+

Brands

We have
surveyed

105,000+

Consumers

6,500+

Employees

We have
conducted

25

Benchmarking Studies

3

National Employee
Engagement Studies

We have been using a customised NPS program designed by Engaged Marketing for approximately 3 years. We have found this customer research methodology to be quite powerful in our business and I would say I am firmly an NPS promoter!

Bart B, Marketing Services Manager

Guiding us through the roll out of the Net Promoter® program Engaged Marketing has helped drive change which has reflected in the loyalty and recommendation from our customers.

Gerard G, National Sales Manager

Engaged Marketing’s strategic approach to customer research allowed us to pinpoint the precise areas where we need to focus our efforts on our largest clients, enabling us to drive client loyalty and satisfaction.

Ann A, Director

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